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David Beckham, the new face of Giorgio Armani!! He will make his debut in the Spring/Summer 2008 ad campaign. Armani will launch the David Beckham underwear line in February 2008.
“David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that,” Armani added.
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“David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that,” Armani added.
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